In this guide, I will teach you how to launch a PPV campaign with Leadimpact. Leadimpact is one of the most popular traffic sources for PPV. I use Leadimpact daily to launch my online campaigns. It’s cheap and the quality of this traffic source is really high. I highly recommend you sign up, if you don’t already have an account with them. The minimum initial deposit is now $1,000.
What is PPV? You bid on keywords and URLs, and a visitor who types these targets, gets a pop-up of your landing page. It is basically interruption marketing, where by you may have only 3-seconds go get the user’s attention. Users install toolbar, software and get pop-up ads on their pc.
Let’s keep it simple with some screenshots below!
Step 1: Click on “Create a New Campaign”
Step 2: Fill in your campaign name and enter in your maximum bid amount.
Step 3: Type in your landing page name, URL and product categories. Just remember to check the box “keyword pass-through”, if you’re using a 3rd party tracking link and then Add in your countries you want to market to.
Step 4: Click on “Add keywords” Type in your keywords/URLs that you want to use for your campaign
Step 5: Submit and wait for approval from the traffic network.
I hope this guide was helpful for the new people who are just getting started with PPV. This is just the basics of launching campaigns. There’s still techniques & strategies to optimize and scale your campaigns. You also need to know how to manage your bids daily.
There will always be competition. This is the downside of PPV, it’s so competitive, but if you are experienced and learn the tricks of the trade, then you will be far ahead of the game.